Hasselblad Eyes the Streets with the XCD 4/28P Wide Angle Lens

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The name Hasselblad is legendary. From editorial to fine art and especially in street photography, you’ve probably heard the name if you haven’t seen photographers’ work coming from a Hasselblad. The latest P Series lens looks to take things back to the streets with the XCD 4/28 P. Here’s what we know so far.  

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Going All-In on Analog Photography with Monica K. Rose

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The Noisecast is back with another interview with New York-based photographer, Monica K. Rose. Monica is part of a growing number of photographers that are going all in on analog photography – challenges and all – and allowing the character of film photography to shape her creative vision. Monica started out her creative career first by making portraits for social media and quickly discovered her passion for conceptual photography in large part due to her experimentation in analog photography.

Monica, spent some time with us talking about how she’s made personal pivots to becoming a working photographer in New York City and how her love of making art continues to be at the heart of her decision to forego digital in favor of analog photography. We also got a chance to geek out about film stocks and gear – so definitely stick around for that.

You can learn more about Monica’s work at the following:

⁠Website⁠

⁠YouTube⁠

⁠Instagram⁠

Be sure to follow and subscribe to TheNoisecast on your platform of ⁠choice⁠.

Fujifilm Shooters Rejoice – Sigma Announces New 18-50mm F2.8 DC DN Lens for X Mount

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Today, Sigma announced a new Contemporary Lens for Fuji X-mount cameras – the new 15-50mm F2.8 DC DN. The new lens joins the previously released X-mount fast primes: the 16mm F1.4, 30mm F1.4, and 56mm F1.4 DC DN Contemporary lenses giving photographers a fast standard Zoom lens. Here’s how this lens stacks up. 

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A Huge Firmware Update is Coming to the Fujifilm X-H2S

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We’re a little late to the party but this is one of those updates that need to be seen – earlier this week, Fujifilm and Adobe announced their intention to bring a camera to cloud (C2C) connection update that will leverage Adobe’s Frame.io collaborative workflow and tools with Fujifilm’s latest flagship camera.

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No Micro Four-Thirds Is Not Dead

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No, Micro Four-Thirds (MFT) is not dead! I feel like at least once a year I have to write this down. I’m often asked, “MFT cameras can’t keep up with a full-frame like Sony, why bother?” To be fair, 5 years ago that question had Canon instead of Sony in it so I guess Sony should’ve stopped making cameras then. In either case, it’s a really ill-informed question equating sensor size as the only determining factor in what makes a good camera or worse, a good image.

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Real Picture Printing, Mostly Portable – Epson PictureMate PM400

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Today’s photography is often viewed as a disposable commodity. What else could explain the fact that editorial and commercial budget has been reduced to a pittance of what they once were? For hobbyists and amateurs, photography is but a fleeting moment on a tiny screen often lacking a lasting connection to its subject. Part of this lack of connection comes from the shift from analog photography to digital photograph; a gap that easy-to-use, digital to analog photography products like the Epson PictureMate PM400 hope to bridge.

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Saal Digital Goes States-Side: Photo Book Review

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While most people instantly think of Instagram or Facebook as the go-to places for showcasing their photography, there’s something magical about seeing your work in print. We’re all about bridging your digital world with the tangible so when we got a chance to try a new printing device we had to give it a go. Recently Saal Digital, a new photo printing service, reached out and invited us to try out their professional photo book service. Saal Digital promised an intuitive user experience with a spectacular finish that’s worthy of being a family heirloom; challenge accepted.

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